Turn crisis into opportunity----this may be your chance to break the earth
There is still opportunity in the desperate situation. We are not escaping the industrial difficulties nor blindly be optimistic. What we are looking for is a breakthrough.
It is difficult for the auto beauty shop and the car wash to make profit and especially during the epidemic. So we need to think of how to overcome it.
The problem of employees is an opportunity for enterprises to grow
The staff don’t work for long time and it is difficult to recruit. The cost of holiday is higher. But now, the intelligent car wash machine technology is mature day by day. It is time to consider replacing the staff with the car wash machine. Not to take too long, it will be proved that the cost of the car wash machine is much lower than that of the working staff.
Customer’s problem is the opportunity for you to provide service
This epidemic is a big change for the post-market. The home quarantine at first and the prudent travel at present all affect the consumption of post-market. And at the same time,it changed customer’s consumption habit.
While the intelligent touch free and safe disinfecting car washing model increased the user traffic. At the same time, a lot more customer experienced convenient, time saving, money saving car washing method and then becomes our loyal customers.
The whole situation may bring the opportunity to breakthrough
A lot of stores is closed down, transferred because of the pressure of rent, pressure of salary. The depression of the whole industry is an opportunity to change operation concept and break through the present frame.
The last international financial crisis in 2008 nurtured a emerging richest people in Japan----Tadashi Yanai.
At that time, the economy is depressed and the price hikes, Tadashi Yanai knew the customer didn’t have much money. He developed a new clothe brand with reasonable price and high quality---unique after his reverse operation and handy resources integration.
According to the user survey, 90% car owner think that it is not necessary to wash the inside of car every time when they wash their cars. The inside of the car belongs to personal space. Only when the inside of the car is particularly dirty and clean by themself first can they ask the washer to clean it without hesitation. This cheap and fast car body washing meets the needs of more car owners’ usual car cleaning.
Express washing and artificial fine washing are two mature branches and they are not conflicted with each other. Just like the Uniqlo hypermarket, they do not consider the high-end brand as the competitors. They pay more attention to high performance-price ratio and customer experience.
For the car washing, the market is inclining to the target point of intelligence, quickness, reasonable price. This is the opportunity in the crisis.
Take our cooperator, ‘car friend’ as an example, in just one month from the beginning of work resumption until now, intelligent car wash expands quickly and steps forward steadily and fully cooperates with the operator. They get models that the unattended intelligent car wash land steadily and quickly and harvest user traffic constantly. This operation is really amazing.
Quick-bunk market is rear now. Only by taking customers as the center and finding a breakthrough in a down-to-earth way can we turn crisis into opportunity. I can only speculate that the shipment volume of intelligent car wash machine increase from continuous slow growth to skyrocket. Intelligent car wash is a favourable turn and a breakthrough. It may have a suspicion of seeing only a small piece of the whole, but to see a spot of the relative small car wash market.